Aster has succeeded in making its past experience
a vital asset for the future development of the Company.
As well as this long history, the Company image is
built around four essential values - authenticity,
modernity, know-how and simplicity. It adapts its
collections to suit the tastes and needs of children
today while providing parents with the high-quality,
sturdy products they require.
Aster is particularly
popular on the other side of the Atlantic. Its
long presence on the market, the quality of its collections
and their "french touch" go down particularly
well with American consumers. For all these reasons,
it is one of the leading European brands on the US market. A very dynamic communication
policy: Aster has won the "Crystal Slipper"
rewarding the best communication campaign no less than
three times (in 1999, 2000 and 2003). This trophy -
the shoe equivalent of the "Oscar" - is awarded
by the professionals of the sector.
• Annual turnover: €14 million
• 1 production unit in Saint-Germain du Salembre
(Dordogne)
• Headcount: 151 people
• 1,200 sales outlets distribute the brand
around the world
• 41% of turnover from exports
